Final Thoughts

Each of the four key elements mentioned contribute to successful new product planning. As the examples of the obesity, postpartum depression, and immuno-oncology markets show, failing to properly address even one of the key elements risks asset failure.


Engaging seasoned internal resources or an experienced external partner enables new product planning teams to develop a comprehensive plan, identify quality analogs for additional insights, and ensure smooth execution. At Herspiegel Consulting, we have worked with many clients of varying sizes across a number of therapeutic areas to establish new product planning strategy through execution.

For more information or to discuss how we can help with new product planning, please contact Beth Schurman at beth@herspiegel.com
or 267-759-2132

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References:
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