Which digital technologies are impacting our customers?
Digital health is disrupting the pharmaceutical and healthcare landscape, which presents new challenges and opportunies for patients, HCPs, & payers
Key commercial challenges impacting each customer type
Digital technologies are disrupting the patient experience as more and more data comes both patients, in the form of wearables, connected devices & accessories, telemedicine, and social media marketing, and patients in data streams generated by app-based diagnostics & adherence tracking
Digital technologies are changing how HCPs interface with patients, healthcare facilities, and payers, through disruptions like EHR/EMR, app or wearable data analysis, remote patient monitoring, and tele-/asynchronous medicine
With all the rapid changes in the healthcare and pharmaceutical industry being brought about by digital disruptions, payers are utilizing their own set of disruptive digital tools and digital-enabled strategies to make sure they are supporting the most cost-effective and outcome-effective measures, by investing heavily in data science to understand which digital disruptors lead to better health outcomes, establishing value metrics & pursuing performance-based or outcomes-based contracting that relies heavily on advanced data & analytics to measure amd track results and adjust coverage where appropriate.